{"title":"COACHING","description":"\u003cp\u003eWork directly with TJ during a private 60-minute bakery business strategy session.\u003c\/p\u003e\n\u003cp\u003eBring the problem, decision or idea that’s been keeping you stuck and get an experienced outside perspective from someone who spent more than 20 years owning and operating a bakery.\u003c\/p\u003e\n\u003cp\u003eWhether you’re struggling with pricing, an overly complicated menu, workload, custom orders, growth or a decision about where your bakery goes next, your session is focused on your business and what you need help working through.\u003c\/p\u003e","products":[{"product_id":"60-minute-bakery-business-strategy-session","title":"60-MINUTE BAKERY BUSINESS STRATEGY SESSION","description":"\u003cp\u003e\u003cspan\u003eOne bakery problem. One focused hour. Practical advice from someone who spent more than 20 years running a bakery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBring one specific bakery business challenge, decision or idea to a private 60-minute video call with TJ.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaybe you know something in your business isn’t working, but you’re too close to it to see what needs to change. Maybe you’re considering a big decision and want to talk it through with someone who understands the realities of running a bakery. Or maybe you simply need an experienced outside perspective before deciding what to do next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is your opportunity to step away from the day-to-day work for an hour and focus on one issue that matters to your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT COULD WE WORK ON?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery bakery is different, so every session will be different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou might book a session because:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’re busy, but you’re not making enough money.\u003c\/span\u003e\u003cspan\u003e We can look at your pricing, products, workload and where profit may be disappearing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou think your prices are too low but don’t know what they should be.\u003c\/span\u003e\u003cspan\u003e We can talk through how you currently price, what you may be overlooking and where to start making changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour menu has become too complicated.\u003c\/span\u003e\u003cspan\u003e We can identify products, flavours, sizes or options that may be creating more work than they’re worth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCustom orders are taking over your business.\u003c\/span\u003e\u003cspan\u003e We can look at what you’re allowing customers to customize, how much unpaid work those requests create and where stronger boundaries may help.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’re overwhelmed and working too much.\u003c\/span\u003e\u003cspan\u003e We can look for the work, exceptions, products or processes that are making your bakery harder to operate than it needs to be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou think you need to hire someone.\u003c\/span\u003e\u003cspan\u003e We can talk through whether you really need another employee—or whether something in the business should be simplified first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’re considering opening a storefront.\u003c\/span\u003e\u003cspan\u003e We can talk about what a retail bakery actually adds beyond rent, including staffing, operating hours, inventory, production and the demands it places on the owner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou want to grow but aren’t sure what growth should look like.\u003c\/span\u003e\u003cspan\u003e More sales, employees or locations aren’t automatically better. We can talk about what you actually want the business to provide for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’re starting a bakery and have too many decisions to make.\u003c\/span\u003e\u003cspan\u003e We can help narrow your focus and identify what deserves your attention first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou have a business decision you keep going back and forth on.\u003c\/span\u003e\u003cspan\u003e Sometimes you don’t need another article, Facebook opinion or YouTube video. You need someone experienced to look at your particular situation with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don’t need to fit neatly into one of these examples.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf there’s something about running your bakery that you keep thinking about, struggling with or putting off deciding, bring it to the session.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT HAPPENS DURING YOUR SESSION?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t a generic presentation or a prepared lesson.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe entire hour is about your bakery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore we meet, you’ll complete a short questionnaire telling TJ about your business, what you’re struggling with and the one thing you’d most like clarity about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTJ will review it before your call so you don’t have to spend the first 20 minutes explaining your business from scratch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring your 60-minute private video session, you’ll:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTalk through what’s actually happening—not just the problem as it appears on the surface.\u003c\/li\u003e\n\u003cli\u003eLook at the parts of your business that may be contributing to it.\u003c\/li\u003e\n\u003cli\u003eQuestion assumptions or habits that may no longer be serving the business.\u003c\/li\u003e\n\u003cli\u003eExplore realistic options based on your particular circumstances.\u003c\/li\u003e\n\u003cli\u003eDraw on TJ’s experience handling similar decisions and problems at Susie’s.\u003c\/li\u003e\n\u003cli\u003eNarrow down what deserves your attention now instead of leaving with another overwhelming list of things to do.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe goal isn’t to solve every problem in your bakery in an hour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s to leave with greater clarity about the problem you came to discuss and a practical direction for what to do next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT TJ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than 20 years of bakery experience—not just business theory.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTJ Peach, MBA, owned and operated Susie’s Shortbreads for more than 20 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat began as a small specialty bakery grew from selling at local markets into a multi-location retail bakery with employees, custom orders, wholesale customers, corporate orders, online sales and thousands of customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOver those two decades, TJ dealt with many of the same decisions bakery owners face every day: setting prices, deciding what belonged on the menu, managing labour, hiring and training employees, handling custom orders, setting customer boundaries, increasing production, opening and operating retail locations, managing growth and deciding when not to grow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe also learned that a bakery can have strong sales and loyal customers while still becoming unnecessarily difficult for the owner to operate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTJ holds an MBA and combines that formal business education with more than two decades of hands-on experience actually running a bakery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter choosing to close Susie’s retail bakery in 2026, she created The Business of Baking to share what she learned with other bakery owners—particularly the practical lessons that are difficult to learn from a textbook, spreadsheet or social media group.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese sessions aren’t about telling you there’s one right way to run a bakery. They’re about helping you build a business that works better for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT YOU’LL RECEIVE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e60-minute private video strategy session with TJ\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne-on-one time focused entirely on your bakery and the issue you want to work through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePre-session bakery business questionnaire\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTJ reviews your questionnaire before your appointment so your session can focus on the issue you actually want help with.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA conversation specific to your business\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo group coaching. No prerecorded presentation. No generic business plan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePractical next steps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal is for you to finish the call knowing what deserves your attention next—and why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e$129 CAD\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBook Your 60-Minute Business Strategy Session\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA QUICK NOTE BEFORE YOU BOOK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a focused bakery business strategy session, not an ongoing coaching program or a promise of specific financial or business results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTJ provides guidance based on her business education and experience operating Susie’s Shortbreads. Sessions do not replace professional legal, accounting, tax, food-safety or regulatory advice.\u003c\/span\u003e\u003c\/p\u003e","brand":"Susie's Shortbreads","offers":[{"title":"Default Title","offer_id":51314422677727,"sku":null,"price":129.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0008\/6132\/files\/Tj-coaching-tile-web.png?v=1789726727"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0008\/6132\/collections\/picture-of-tj.png?v=1789726761","url":"https:\/\/www.susiesshortbreads.com\/collections\/coaching.oembed","provider":"Susie's Shortbreads","version":"1.0","type":"link"}